Are You A Six-Pointer?

Calling All SoftStars:

A few weeks back, we told you the story of our mark. The six-point cotton boll, the farmer’s four-leaf clover, rare and lucky and, unlike most lucky things, it delivers more. We said there was one more group of six-pointers in our story, and that we’d have more to say to them soon.

It is that time.

If you’re a screen printer who cares about what you print on, who demands your customers get the best, this post’s for you.

What’s a SoftStar?

A SoftStar is a screen printer who gives a damn. The kind who’d rather run a better blank than a cheaper one. Who knows the difference a clean print surface makes on the finished product, and the difference a great-feeling shirt makes when the customer pulls it on. The kind who takes as much pride in the garment as they do in the graphic.

You’re not just printing on our shirts. You’re putting your name next to ours. That’s not a transaction, that’s a partnership, and we treat it like one.

Like the rare six-point boll, SoftStars are the standouts. They deliver more than the rest. And we built a whole program around finding them and investing back into them.

Why we made it selective.

Here’s the honest part. We don’t want every printer. We want the right ones.

The SoftStars Network isn’t a discount code you punch in at checkout. It’s a real relationship with the printers who push our brand forward, the ones we’re proud to have decorating our garments. We keep it selective on purpose, because a partnership only works when both sides actually fit.

What you get.

When you’re a SoftStar, we invest in you the way you invest in us. That means real things:

Preferred pricing that rewards your commitment. Marketing visibility, including a shot at our Quarterly Spotlight, where we feature a SoftStar across our blog, social, and email. Early access to new product and off-price drops before anyone else. A dedicated rep who knows your account and picks up the phone. And a genuine seat at the table as we grow our community.

We’ll walk through the specifics together, because the right setup depends on you, your shop, your volume, your goals. That’s a conversation, not a form field.

What we ask back.

A partnership runs both ways, so we’re straight about our side of it. We ask that you keep us in the mix as a premium option for your customers, that you can speak to what makes our shirts different, the 3F’s, the all-natural story, and that you help us tell the world when you do great work on our blanks. We’ll back you up with everything you need to do it.

That’s it. No tricks, no fine print surprises.

So, are you a six-pointer?

If any of this sounds like you, we’d love to know you. Not sign you up, know you. Tell us a little about your shop and what you’re about, and one of our reps will reach out to start the conversation.

The rare ones don’t come around often. If that’s you, raise your hand and tell us about your shop.

We’re glad you’re here.